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Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction

IP Title: Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction

Summary: This patent application discloses systems and methods for facilitating more efficient bidding in an ad-words auction. The new method comprises an auctioning component and a bidding component. Bidding agents place bids in the ad-words auction as a function of dynamically considering at least existing strategies of other bidding agents and future responses of other bidding agents.

Technology Application: •Online advertising

Application Date: 06/05/2009

ID No.: 12/436,700

Country/Region: Hong Kong

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