Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
- 标题
- Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
- 总结
-
This patent application discloses systems and methods for facilitating more efficient bidding in an ad-words auction. The new method comprises an auctioning component and a bidding component. Bidding agents place bids in the ad-words auction as a function of dynamically considering at least existing strategies of other bidding agents and future responses of other bidding agents.
- 技术应用
-
•Online advertising
- 申请日期
- 06/05/2009
- ID号码
- 12/436,700
- 国家/地区
- 香港
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