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Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
標題
Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
總結
This patent application discloses systems and methods for facilitating more efficient bidding in an ad-words auction. The new method comprises an auctioning component and a bidding component. Bidding agents place bids in the ad-words auction as a function of dynamically considering at least existing strategies of other bidding agents and future responses of other bidding agents.
技術應用
•Online advertising
申請日期
06/05/2009
ID號碼
12/436,700
國家/地區
香港
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