AsiaIPEX is a one-stop-shop for players in the IP industry, facilitating IP trade and connection to the IP world. Whether you are a patent owner interested in selling your IP, or a manufacturer looking to buy technologies to upgrade your operation, you will find the portal a useful resource.
Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
IP Title
Utilizing a Forward Looking Nash Equilibrium in an Ad-words Auction
Summary
This patent application discloses systems and methods for facilitating more efficient bidding in an ad-words auction. The new method comprises an auctioning component and a bidding component. Bidding agents place bids in the ad-words auction as a function of dynamically considering at least existing strategies of other bidding agents and future responses of other bidding agents.
Technology Application
•Online advertising
Application Date
06/05/2009
ID No.
12/436,700
Country/Region
Hong Kong
For more information, please click Here
