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Ruckfield

       
Summary
Charismatic international rugby player Sébastien Chabal launched his own brand of sportswear inspired by his tastes and ideas. Chabal is the ambassador for his line.

The whole story got started around a shared passion for rugby. The first meeting occurred during the 2007 Rugby World Cup, when Sébastien Chabal, on the threshold of becoming a major media presence, met the CEO of a well-known textile firm and a former rugby amateur player himself. The two men became friends, the desire to create a line took root, ideas abounded and talents meshed. Sébastien Chabal wanted “a brand inspired by rugby but easy for office wear and going out with friends”. Pragmatic Chabal knew he was no clothing designer, but he knows what he likes, what he wants to wear, and who he was aiming at.

Together, the two men sketched modern lines, a mix of cheek and candor. They went beyond rugby, and created the foundations of the Ruckfield brand: casual-chic sportswear. Break through the wall, go for the extra points – Ruckfield by Sébastien Chabal will put its stamp on fashion.
Type of Cooperation
Licensor
Coverage Areas
Asia

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