Crayola
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- Summary
- From its earliest beginnings, Crayola has been celebrated as a color company. Created when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885, Crayola has spread color and fun to people everywhere for more than 120 years.
With their core values of creativity, innovation, learning, and colorful fun, Crayola has grown to become the leader in children’s creative expression products. With worldwide sales over $600 million and global employment of over 1,200 employees, Crayola has been extremely successful with their licensing program.
In the USA alone, the Crayola brand has 99% name recognition in American consumer households. Their licensed products include stationery, gifts, children wear, bedding, and many more sold in over 80 countries. In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played the lead role in Hallmark’s personal development strategies. In order to develop unique solutions to their products, Crayola invests heavily in specialized research and development and is the trusted brand of fun experiences and products that inspires creativity all around the world.
- Type of Cooperation
- Licensor
- Coverage Areas
- Asia
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