My Little Pony
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- Summary
- Rooted in MY LITTLE PONY’s rich heritage, MY LITTLE PONY Friendship is Magic builds upon high global brand awareness and affinity for the brand, and is updated with a new contemporary aesthetic and messages relevant for today’s girl.Every episode takes girls on an adventure with a core cast of 6 ponies - each with a unique personality and look. The ponies are the best of friends despite their differences, and every episode contains an important lesson in friendship.My Little Pony has been a favorite girls brand for over 25 years- Introduced in 1983 with just six ponies- Grown to be a $1.5+ billion dollar brand - Over 100 million+ ponies sold - Strong nostalgia helps create new MLP fans every day!Global Awareness & Success- 90%+ Average Global Brand Awareness- 60%+ Average Global Ownership- 150+ Licensees Worldwide- Approx. 4 million DVD’s sold in the US - 32 million+ books sold- MLP Small Dolls ranked #1 in this category for week of 8/15 - MLP is the #1 girls choice over all other girls brands for buying product, including Disney Princess in UK. - Universal Mom Approval
- Type of Cooperation
- Licensing
- Coverage Areas
- China/HK/Macao/Taiwan
- Others
- Licensor: Hasbro International Inc.Licensing Agent
Licensing Agent: Guangzhou Art-land Human Being Culture Communication Co., Ltd.
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