Teenage Mutant Ninja Turtles
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- Summary
- It’s a Total Turtles Takeover with the wildly popular teenage ninjas as they continue to confront the wondrous and hostile world of NYC!
With strong viewership around the world and top products at retail, the Turtles are this generation’s iconic heroes! Teenage Mutant Ninja Turtles Rise to the Top.
- Reached + 41.88MM International viewers across 18 countries since its launch in Q4 ‘12
- Top 10 program in Australia, Brazil, Spain, Italy and the UK
- Global iOS app, Rooftop Run, is #1 iPad game in +55 countries
- Season 2 kicks off with full-fledged Mutation Madness 3600 marketing campaign with key pulse points throughout the year occurring on-air, digitally, and at retail
- Expanding categories in 2014 to include electronics, video games, DVD’s & home goods
- Ninja Turtles theatrical movie, produced by Michael Bay is scheduled for release globally in 2014
- #1 New boy (B2-11) series of 2012 & 2013 YTD (US)
- In the US, 3.5+ MM visitors have interacted with Turtles games, video and content on Nick.com to date
- Facebook page has surpassed 1MM fans, with 50% being outside the US
- Type of Cooperation
- Licensing
- Coverage Areas
- China/HK/Macao
- Others
- Licensor: Viacom International Inc.
Licensing Agent: Guangzhou Art-land Human Being Culture Communication Co., Ltd.
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