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Profit Opportunities Across Sponsored Keyword Auction Markets
標題
Profit Opportunities Across Sponsored Keyword Auction Markets
總結
This technology describes the use of a forward-looking Nash equilibrium in a sponsored keyword auction. Compared with a pure Nash equilibrium, the method disclosed in this application takes into account the impact of one’s bid on others’ bidding decisions and thus improves the social efficiency of keyword auction. The forward-looking Nash equilibrium reflects the existing strategies of other agents.
技術應用
•Online advertising
申請日期
16/04/2009
ID號碼
12/425,368
國家/地區
香港
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