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Smiley & Smiley World

Summary

In the late 60's and early 70's, the world was dominated by depressing news. Franklin Loufrani, founder of the Smiley company deducted to change this. By trademarking the smiley face, he licensed it to major European Newspapers as part of a promotion to highlight good news. From this moment on, Smiley would go on to become an iconic global phenomena literally the face of positive movements of unity, peace & love and decades of music evolution. 25 years later with the evolution of the internet and digital technology global communication changed forever. In 1997 Franklin's son Nicholas Loufrani launched a universe of communication with the brand Smileyworld by creating variations of the original Smiley developing expressive characters and promoting a new universal language of the 'emoticon'. Today we have thousands of different icons that we constantly evolve to represent fashion, art and cultural trends.

Type of Cooperation

Licensor

Coverage Areas

Worldwide

Country/Region

France

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