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Go Diego Go
Summary
Diego is a bilingual boy who is created by the founder of “Dora the Explorer”. He’s an Animal Rescuer and Animal Scientist who protects the animals and their environments with his high-tech gadgets and vehicles.
Only Diego combines the Dora-proven formula of interactivity, education, and a little Spanish with the hero-play preschool boys love.
- Over $800MM at retail since Spring 2006 launch
- Over 5.35 million books sold since launch in 2006
- Over 155 partners in the US
Type of Cooperation
Licensing
Coverage Areas
China/HK/Macao
Others
Licensor: Viacom International Inc.
Licensing Agent: Guangzhou Art-land Human Being Culture Communication Co., Ltd.
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