•the first scale for relationship market...

Technology Benefits

•the first scale for relationship marketing orientation (RMO) that has ever been developed. The product which is closest to this is the scale for market orientation (MO) developed in early 1980s. However, MO and RMO are two different scales used for different purposes;

•published in referred international journals and is taken as a reference in the field;

•particularly important in identifying marketing practitioners or executives who will become successful through relationship marketing. As such, this is important in recruiting good and potential sales and marketing executives. Candidates with higher scores tend to perform well in building relationships with clients or customers;

•from the human resources management perspective, the scale also enables current marketing executives to identify weak dimensions needing improvement. As such, professional training in terms of appropriate human relationship skills will be provided;

•useful to college graduates and individuals who wish to improve their personal skills.

Technology Application

Marketing, training of managers and marketing executives, human resources management, etc. For companies in the nature of Business to Business, and Business to Consumers, as well as training institutions, universities and colleges which provide training in human skills.

Country/Region

Hong Kong

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