Social Media-Based Preference Determination and Recommendation
- Technology Benefits
- Usesnatural language on social mediaOvercomesproprietary nature of preference data
- Detailed Technology Description
- A technology that uses social media data for preference determination and recommendation systems#communications #networking
- *Abstract
-
This technology utilizes social media data, specifically explicit linguistic expressions of preference, for preference determination and recommendation systems. It has been embodied in two public facing software systems to date: Tweetcast Your Vote, which predicted how people would vote in the 2012 presidential election from their Twitter posts, and BookRx, which similarly provides book recommendations based on Twitter data.
- *Inventors
- LarryBirnbaum*Shawn O’Banion
- Country/Region
- USA
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