Media.Player

My Little Pony

總結

Rooted in MY LITTLE PONY’s rich heritage, MY LITTLE PONY Friendship is Magic builds upon high global brand awareness and affinity for the brand, and is updated with a new contemporary aesthetic and messages relevant for today’s girl.Every episode takes girls on an adventure with a core cast of 6 ponies - each with a unique personality and look. The ponies are the best of friends despite their differences, and every episode contains an important lesson in friendship.My Little Pony has been a favorite girls brand for over 25 years- Introduced in 1983 with just six ponies- Grown to be a $1.5+ billion dollar brand - Over 100 million+ ponies sold - Strong nostalgia helps create new MLP fans every day!Global Awareness & Success- 90%+ Average Global Brand Awareness- 60%+ Average Global Ownership- 150+ Licensees Worldwide- Approx. 4 million DVD’s sold in the US - 32 million+ books sold- MLP Small Dolls ranked #1 in this category for week of 8/15 - MLP is the #1 girls choice over all other girls brands for buying product, including Disney Princess in UK. - Universal Mom Approval

合作類型

Licensing

覆蓋範圍

China/HK/Macao/Taiwan

其他

Licensor: Hasbro International Inc.Licensing Agent
Licensing Agent: Guangzhou Art-land Human Being Culture Communication Co., Ltd.