Determining Influence in Large Scale Social Networks
Virginia Commonwealth University researchers have developed a means to quickly and accurately determine the reach and influence users have on the spread of media through large complex social networks. Business and political marketing campaigns can harness this novel information to strategically advertise to specific influential individuals who can organically spread the message. The technology not only identifies influential parties, but it also identifies the type of content parties are more likely to share. This is accomplished through an algorithm that continuously summarizes network data using a unique mathematical approach to prevent the loss of key details. VCU is seeking market insights on commercialization of this new technology. We welcome interest from potential producers, users, and licensees.
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