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Hallmark Design Collection


总结

For over 100 years, Hallmark has helped people connect with one another and give voice to their feelings. Their design collection embodies the very essence of creativity, quality, and innovation in all of their products including men’s wear, women’s wear, children’s apparel, bedding collections, bathroom textiles, stationery and gifts. From a humble beginning, Hallmark has grown into a $4 billion company with products found in 100 countries worldwide.

Their resources at headquarters include a team of 700 artists, designers, stylists, writers, editors, web designers, and photographers as well as an immense art bank of resources collected during the last hundred years. During this time, Hallmark has produced millions of artwork images, created a myriad of international distribution channels, and produced a wide variety of promotional advertising.

In Asia, Hallmark products are sold in many popular department stores and stand-alone stores all over in Taiwan, China, Korea, Hong Kong, Singapore, and Malaysia. In the past, Hallmark has won the Best Asia Licensing Award as well as the Best Retailing Award in China for their children’s wear. There is no doubt that Hallmark will remain a strong and popular brand internationally known for their core characteristics of creativity. innovation, quality and caring


合作类型

Licensor


覆盖范围

Asia

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Business of IP Asia Forum
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